In the world of beauty and personal care, it’s often the personalities behind the brand who make the biggest difference. Which is why our Franchise Support Team are drawn from the very best the business world has to offer, to help you succeed.
As you would expect, our support team consists of a variety of skilled people. But, very few have as rich a background as Ella Botros, Co-Company Manager alongside Monika Kuzmickaite, and a key member of our leadership and support team. Although Ella graduated from university six years ago, she has a wealth of experience and has packed a lot into her career, learning how to communicate the essence of a brand, and gaining a strong foundation in marketing on your behalf.
Her beauty industry journey is not only inspiring, but a testament to the power of creative thinking and relentless passion. Graduating with a First Class Honours in Creative Advertising from the University of Arts, London, Ella immediately found work with a well-known advertising agency, working her way up from Account Executive to Account Manager in just two years. Whilst there, she worked with various clients, including a caviar brand, a private insurance company, and a private jet charter before leaving to join a tech start-up fashion app uniting influencers with fashion ideas. This shift marked a growing interest in marketing within a single brand, rather than managing multiple clients, as she saw the appeal of focusing her efforts to have a significant impact.
However, like it did for so many of us, Covid threw off all Ella’s plans and she found herself looking for another opportunity. This is when she discovered Strip, whose flagship store was conveniently located nearby. She joined the team as Marketing Manager, and has been a huge asset to the franchise ever since. Suffice to say, there’s very little Ella doesn’t know about how to promote a business! “I was drawn to the quirkiness of the brand,” Ella says. “Then I heard about their big plans for rebranding and refurbishing the salons and the vision of where the brand was aiming for over the next few years, which really excited me. I immediately knew I wanted to be part of the Strip story!”
We firmly believe success flows when you become the best version of yourself by loving what you do. Something Ella discovered in her new role at Strip! And in just one year, she was promoted to Co-Company Manager alongside Monika. They will help you make the most of your new business, when you join the Strip Club! Ella has been instrumental in modernising the brand to build on the success of the past, and ensure Strip continues to be at the forefront of the market in the future.
As Ella explains, “We’ve created a modern brand, which is a bit cheeky! Strip was always playful and daring, known for phrases like ‘pamper your puss’ and ‘trim your bush.’ It had a strong ’90s vibe, which was quite unconventional, especially in the beauty industry. As we delved into the rebranding process, we built on this, taking inspiration from the world of art, and creating graphics using body parts with figurines, alongside messaging like, ‘Smooth Landing’ and ‘How Does Your Garden Grow.’ Simultaneously, we renovated our salons, with the help of an interior designer, to reflect our new branding. It’s extremely cheeky, and our guests love it!”
This powerful brand profile is one of the biggest advantages of joining a franchise like Strip; it’s what sets us apart. With 18 years of industry expertise and a playful brand identity, we stand out in the laser and waxing clinic market. We’ve created the kind of high impact marketing and imagery which will give you results, but would be very difficult, and expensive, to achieve as an independent business owner. “As part of your launch package,” Ella explains, “you’ll be assigned a specialist designer to help you recreate the magic of the Strip ambiance in your own Strip salon.” Whilst every
site will have its own unique identity under the franchise owner, every customer who walks into your salon will instantly feel at home with a brand they trust for incredible service.
To help you deliver this, you’ll also need to hire the right team of people. Staff who are passionate about what they do, can put your customers at ease, and are good ambassadors of both your business and the Strip brand. Something Ella and Monika both have experience with, and will support you with all aspects of the recruitment process.
As your marketing and business growth support, Ella will be in constant communication with you, keeping you updated on new collaborations, product partnerships, and marketing campaigns. She’ll assist you to build a powerful local marketing strategy, which perfectly sits alongside our national campaigns, as well as spearheading exciting new products to help you keep your business ahead of your competitors, whilst giving you additional revenue streams, so your Strip business flourishes. But, her knowledge for your business doesn’t stop there. Ella will also use her expertise to help you develop your growth strategy, as she and Monika help you to set and achieve your Salon KPI’s each month, as you look to smash your annual targets.
Isn’t it time you joined the Strip Club? With the guidance of leaders like Ella, you can feel confident your new business will stand out from the crowd. So, what are you waiting for? Contact us today!
