Male grooming is on the up. The stats on male waxing show that our salons have seen an increase of 130% in male waxing over the last year alone – in fact it even has it’s own name: Manscaping. So who are these well-groomed metrosexual men? Certainly not the boyfriends of the girls in the Strip office- despite multiple hints, and Sunday nights of back plucking (*sigh), our guys just aren’t getting the hint that taking care of your body is in and stray ear hairs are out. We’ve been delving into the figures and can now reveal the top male treatments and how you can get you guy looking groomed.
A few fun facts to get you started:
Our top male treatment is a full back wax.
A hairy chest is often seen as a sign of masculinity and some men and women find it very attractive however we are yet to meet anyone who is a fan of a hairy back. We usually use strip wax for this treatment, it takes about 30 mins, is relatively pain free and many of clients notice that the hair grows back thinner and finer.
Male Hollywoods/Brazilians
One of the main benefits of intimate waxing is that you don’t get the itchy re-growth associated with shaving and you’ll also notice less ingrown hairs. As with back waxing you’ll often notice that after just a few waxes, much less hair grows back and where it does, it’s thinner and softer (and easier to pull out on the next wax). As this area of the body tends to be quite warm and dare we say it, a bit sweaty, it can often feel cleaner to remove the hair from these intimate areas. Plus you’re likely to get a good response from spouses and girlfriends. You know the saying: The shorter the grass, the taller the tree…
Eyebrows/ears/nose
These treatments take about 10 minutes and you will barely notice a twinge. Our therapists use hot wax on these fiddly areas which means they coat the area in a thick, warm wax, wait a minute or so for it to cool down (and attach the hair) and then whip it off, pulling the hair out in one go. Let us re-assure that not one of our front desk staff or therapists will bat an eyelid if you book in for these treatments. About a quarter of our clients are male and we have men in out of our salons daily. Benefits of these treatment include:
- You save time on plucking out odd stray hairs
- Eyebrow waxing can really help open out your face, make you look more awake, younger and even happier!
- Nose waxing = less bogeys on show
- Ear waxing means you won’t look like your grandad
Find your nearest salon and get that wax booked in today >
Now on to skincare. Most modem men will admit to using a facial moisturiser and maybe even a beard oil or eye cream but there’s a whole host of other products that can have maximum results with minimum effort.
Lycon Body Exfoliant
Any beauty addict knows the power of a good scrub but if you can get your guy to use this in the shower they’ll really notice a different. It will buff away those dry patches, help prevent ingrowns and make skin noticeably softer and smoother – particularly on their back which often receives very little attention. Shop now >
Lycon Anti Bump Foaming Gel
If your man suffers from bumps or blemishes on their body get them to try this wonder wash. It’s formulated with carefully chosen purifying ingredients and is highly effective in combating ingrown hairs, blemishes, congested pores and bumpy skin. It’s also pH balanced so can be used as an intimate wash. Shop now >
Lycon Ingrown X-it solution
If you have ingrown hairs this product will be your saviour. It lightly exfoliates, decongests and helps minimise the appearance and discomfort of ingrown hairs. At the same time, it soothes angry looking red spots and moisturises. Not just a post waxing treatment, this can be used a several times a week to minimise ingrowns after shaving. Shop now >
No Scream Cream
Those considering their first male Brazilian or Hollywood may find this a useful purchase. Whilst we do everything we can to minimise discomfort and pride ourselves on virtually pain free waxing those with a low pain threshold may want a back-up option,. This mild anaesthetic cream temporarily prevents and relieves the pain associated with waxing by up to 80%. Shop now >
We hope this helps your cause ladies!
