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How to look swim-sational this summer…

New season swimwear has landed at Strip and it’s making us want to hit the beach! Bikini trends are evolving fast so forget about that saggy old swimsuit languishing in your drawer… just as you update your spring-summer wardrobe, it’s time to pack a punch with your swimsuit as well! Bikinis and swimsuits can be worn under sheer tops, layered under outer clothes and paired with denim for a festi-ready look that’s pretty yet practical so make sure your swimwear is in sync with the rest of your wardrobe this summer.

Read on to see our breakdown of the biggest swimwear trends for 2017…


High cut swimsuits

The Baywatch look is back! A high cut swimsuit is super flattering as it can elongate the legs and help the silhouette appear slimmer and more toned. Trust us and try one on – you won’t regret it. In terms of prints and colours, anything goes. Block colours can be flattering for shorter torsos whilst diagonal stripes are super slimming and can distract from any areas that you don’t want to draw attention to.

We love…

We Are Handsome Babylon Scoop One Piece – £140.00 – If you are seeking a statement swimsuit look no further… high leg, low back, great print = beach win.


Heidi Klum Sun Muse Underwire One Piece  – £115.00 – the contoured bust provides brilliant support and structure in a classic pillar box red colour.


Animal Attraction

This has been a growing trend for the last couple of seasons and it slows no sign of slowing down. Bold, bright and unapologetic – there’s no such thing as OTT! Go all out with an all over print or introduce hints of animal print to give a sophisticated spin on this trend.


We love…

We Are Handsome Basque Bikini – £126 – with a tan enhancing white base, this bikini has hints of zebra combined with gold flowers for a unique beach look.

Stella McCartney Horse Print Shirt – £295 – this equine pattern shows us that print doesn’t need to be leopard to be bang on trend. This relaxed beach cover up is perfect to throw on for a walk along the beach or a cheeky happy hour cocktail. The range also contains a beach bag and a string bikini.


Clever cover ups

Designers have really pulled out the stops for eye-catching beach cover-ups in the last couple of seasons. If you’re ready to trade in your trusty sarong we have a plethora of options to make the transition from pool to party.


We love…

Eberjey Rumba Romper – £171 – this all-in-one features a stylish chevron print, a flattering short leg and long sleeves which are perfect for when the temperature starts to drops. The loose, light cotton is super soft on the skin and the drawstring neckline makes it super easy to pull on.

We Are Handsome Basque Long Kaftan – £239 – This super glamorous kaftan is perfect for any occasion whether you’re strutting your stuff around St Tropez or relaxing by the pool in the Tuscan sun.


Itsy bitsy bikini

It’s all in the detail when it comes to bikinis.  Whether that’s pompoms, tassles, contrast straps or textured fabrics, you’ll be sure to find something that reflects your true personality.

We love…

Heidi Kulm Swim Catalina Kisses String Bikini – £96 – A bright, cheery print is the perfect anecdote to grey skies! Tussled side ties add just the right level of playfulness whilst the superior fabric and cut is synonymous with the Heidi Klum brand.

Heidi Klum Sun Dappled Decadence Bandeau Bikini – £131 – Contrast navy straps add extra support to the top and a chic finish to the bottoms. This elegant style will be a classic for years to come.


We have free shipping on orders over £50 for those shopping online so why not place an order now to try on in the comfort of your own home.

Shop all swimwear now now >










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