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What does your postcode say about your lingerie?

We all know that different regions have different styles but does this trend extend to your lingerie drawer? In an article last month, British Vogue declared that the breast cleft is over, as models look to show off shoulders, legs or their stomach rather than a plunging neckline. We talked to our lingerie specialists to discover whether this is true of our Strip customers.

 

With a fair few years in the lingerie industry behind us, we have certainly seen a shift in the styles over the years. When we first started selling underwear it was still the era of the Wonderbra and push up bras were all the rage, as were juicy couture tracksuits and The Black Eyed Peas! These days it’s a completely different picture…. There’s a lot more variety in our underwear collections and believe it or not, each salon really does have a very different customer profile.

 

Does your underwear drawer match your address?

 

If you live in Notting Hill….

You’re likely to be a D cup which means you’re keen on underwired styles but not padding. You’re a big fan of Stella McCartney Intimates and Cosabella. You’re underwear drawer is full of lots of black and nude styles and you always like to have the matching bottoms. The Stella McCartney Smooth & Lace has been flying of the shelves in recent weeks.

 

If you work in the city

You have to look polished and well put together for work and your lingerie is just an extension of this look. It’s all about the silhouette which means you’re a fan of shapewear and a strapless bra. That doesn’t mean you’re boring – we get a lot of clients looking for stockings and suspenders to add a touch of glam to those corporate suits. Black and white tend to be your preferred colours as you look to keep in check with your more formal workplace.

 

If you’re an Essex gal…

You love a bit of luxury but you don’t want to spend mega bucks to get it. Our Cosabella Sweetie and Trenta styles tend to be very popular with this crowd as they love the lace and variety of colours available. Your love of lingerie and loungewear extends beyond bras and knickers as our customers here love a little pyjama set or cami.

 

If you’re a north Londoner.

Our Islington branch attracts a young and lively crowd who like a colourful and varied underwear drawer. It’s also yummy mummy central so our Cosabella maternity bras do very well here. Styles without underwire are getting increasingly popular and the average size here tends to be a c cup.

 

If you work in central London

Our SoHo branch is a hub for those in creative industries; model agencies, magazine editors and bloggers love this quirky branch nestled amongst the eclectic streets. Despite this arty streak our customers here like to stock up on the basics and are keen to bag a bargain where possible. They’re quite a trend lead bunch with colourful bright selling like hotcakes in the summer and darker pine green, burgundy and black performing better in the winter. Size wise small – medium tends to be the most popular option.

 

Browse our range of bras, knickers, sleepwear and more!

Google Reviews

  • As it was my first waxing I was quite nervous. There was no need to be. The staff were friendly and professional. Eva put me at ease by explaining everything. She did an amazing treatment, virtually pain free. Will definitely be back. Thank you Eva and all the staff .

  • I have been looking for a hair removal salon since leaving NYC. A lot of beauty salons use mediocre wax, however at Strip they use the proper black wax which is the best and most comfortable way to remove hair it is also super quick. Staff could not have been more friendly helpful and professional. I will definitely be returning to Strip!

  • Michaela is hands down the best wax therapist I have ever had. She literally is the best. I am never disappointed when my appointment is with her. She’s professional, quick and always does an immaculate job. I actually look forward to my appointments which is quite rare. I can’t recommend her enough!

  • I have been going to Strip Wax for years, and it never disappoints. They always do an excellent job, and make the experience as pain free as waxing allows. Staff are always really helpful, the rooms are gorgeous and they use great products. Would highly recommend.

  • Honestly the best intimate waxing in London. Quick and as pain-free as it’s gonna get. My favourite therapist is Luciana – she’s such a pro and makes the whole experience easy and stress-free.

  • Best waxing experience I’ve ever had! Martina was wonderful and the products they use are amazing and make a really comfortable experience. I’m a customer for life.

  • This place is awesome. Every time I’ve come they have offered top notch service. They make me super comfortable, they are beyond friendly, and the wax is done to perfection. All of the Strip locations are great but I think the City location is the best for customer service and friendliness. Highly recommend everyone go here for!!

  • Amazing hot wax as always! I’ve been coming to Strip for ages now and even though I’ve moved away from the area, I always make the journey because it’s more than worth it for a top class wax and as pain free an experience as a hot waxing can be. All the staff are always lovely and welcoming. Thanks ladies!

  • I could pay less than half the price at a local salon but always have my treatments done with you because you’re the best I’ve found. You always make it as comfortable as possible and I really, really appreciate your hygiene standards. The things I’ve seen at other salons make me cringe, but your therapists are meticulously clean. A touch of luxury helps make it a much more pleasant experience too! Thanks!

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