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What does your postcode say about your lingerie?

We all know that different regions have different styles but does this trend extend to your lingerie drawer? In an article last month, British Vogue declared that the breast cleft is over, as models look to show off shoulders, legs or their stomach rather than a plunging neckline. We talked to our lingerie specialists to discover whether this is true of our Strip customers.


With a fair few years in the lingerie industry behind us, we have certainly seen a shift in the styles over the years. When we first started selling underwear it was still the era of the Wonderbra and push up bras were all the rage, as were juicy couture tracksuits and The Black Eyed Peas! These days it’s a completely different picture…. There’s a lot more variety in our underwear collections and believe it or not, each salon really does have a very different customer profile.


Does your underwear drawer match your address?


If you live in Notting Hill….

You’re likely to be a D cup which means you’re keen on underwired styles but not padding. You’re a big fan of Stella McCartney Intimates and Cosabella. You’re underwear drawer is full of lots of black and nude styles and you always like to have the matching bottoms. The Stella McCartney Smooth & Lace has been flying of the shelves in recent weeks.


If you work in the city

You have to look polished and well put together for work and your lingerie is just an extension of this look. It’s all about the silhouette which means you’re a fan of shapewear and a strapless bra. That doesn’t mean you’re boring – we get a lot of clients looking for stockings and suspenders to add a touch of glam to those corporate suits. Black and white tend to be your preferred colours as you look to keep in check with your more formal workplace.


If you’re an Essex gal…

You love a bit of luxury but you don’t want to spend mega bucks to get it. Our Cosabella Sweetie and Trenta styles tend to be very popular with this crowd as they love the lace and variety of colours available. Your love of lingerie and loungewear extends beyond bras and knickers as our customers here love a little pyjama set or cami.


If you’re a north Londoner.

Our Islington branch attracts a young and lively crowd who like a colourful and varied underwear drawer. It’s also yummy mummy central so our Cosabella maternity bras do very well here. Styles without underwire are getting increasingly popular and the average size here tends to be a c cup.


If you work in central London

Our SoHo branch is a hub for those in creative industries; model agencies, magazine editors and bloggers love this quirky branch nestled amongst the eclectic streets. Despite this arty streak our customers here like to stock up on the basics and are keen to bag a bargain where possible. They’re quite a trend lead bunch with colourful bright selling like hotcakes in the summer and darker pine green, burgundy and black performing better in the winter. Size wise small – medium tends to be the most popular option.


Browse our range of bras, knickers, sleepwear and more!

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  • I could pay less than half the price at a local salon but always have my treatments done with you because you’re the best I’ve found. You always make it as comfortable as possible and I really, really appreciate your hygiene standards. The things I’ve seen at other salons make me cringe, but your therapists are meticulously clean. A touch of luxury helps make it a much more pleasant experience too! Thanks!

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  • Hands down the best wax I have ever had. This was my first time going to Strip and there was no pain whatsoever and it was over so quickly! I have very sensitive skin and am always in pain whenever I get a wax however, I had none of these issues here! Will 100% be back.

  • Michaela is hands down the best wax therapist I have ever had. She literally is the best. I am never disappointed when my appointment is with her. She’s professional, quick and always does an immaculate job. I actually look forward to my appointments which is quite rare. I can’t recommend her enough!

  • This was my first Hollywood Wax and I was nervous. The reception staff were extremely helpful with my questions beforehand. Holly my waxing technician, was extremely friendly, helpful and really put me at ease. It hurt a little, but nothing to how I thought it was going to and it was over very quickly. Definitely will be coming back! Thank you to the whole team for a fantastic service!

  • As it was my first waxing I was quite nervous. There was no need to be. The staff were friendly and professional. Eva put me at ease by explaining everything. She did an amazing treatment, virtually pain free. Will definitely be back. Thank you Eva and all the staff .

  • This place is awesome. Every time I’ve come they have offered top notch service. They make me super comfortable, they are beyond friendly, and the wax is done to perfection. All of the Strip locations are great but I think the City location is the best for customer service and friendliness. Highly recommend everyone go here for!!

  • My fourth wax at Strip and as always a positive experience! All the ladies are so lovely, professional and knowledgeable, doing whatever they can to ensure you get the best results and have the best experience – I could not recommend Strip enough! Can’t wait to go back again!

  • Just had my very first Brazilian wax and was pretty nervous, but Isobel put me at ease straight away. I felt really cared for and it wasn’t embarrassing at all; and not anywhere near as painful as I’d feared.

    I’ve signed up for their special offer of 5 for the price of 4. Isobel has completely changed the way I think about waxing. Thank you!

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