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What does your postcode say about your lingerie?

We all know that different regions have different styles but does this trend extend to your lingerie drawer? In an article last month, British Vogue declared that the cleavage is over, as models look to show off shoulders, legs or their stomach rather than a plunging neckline. We talked to our lingerie specialists to discover whether this is true of our Strip customers.


With a fair few years in the lingerie industry behind us, we have certainly seen a shift in the styles over the years. When we first started selling underwear it was still the era of the Wonderbra and push up bras were all the rage, as were juicy couture tracksuits and The Black Eyed Peas! These days it’s a completely different picture…. There’s a lot more variety in our underwear collections and believe it or not, each salon really does have a very different customer profile.


Does your underwear drawer match your address?


If you live in Notting Hill….

You’re likely to be a D cup which means you’re keen on underwired styles but not padding. You’re a big fan of Stella McCartney Intimates and Cosabella. You’re underwear drawer is full of lots of black and nude styles and you always like to have the matching bottoms. The Stella McCartney Smooth & Lace has been flying of the shelves in recent weeks.


If you work in the city

You have to look polished and well put together for work and your lingerie is just an extension of this look. It’s all about the silhouette which means you’re a fan of shapewear and a strapless bra. That doesn’t mean you’re boring – we get a lot of clients looking for stockings and suspenders to add a touch of glam to those corporate suits. Black and white tend to be your preferred colours as you look to keep in check with your more formal workplace.


If you’re an Essex gal…

You love a bit of luxury but you don’t want to spend mega bucks to get it. Our Cosabella Sweetie and Trenta styles tend to be very popular with this crowd as they love the lace and variety of colours available. Your love of lingerie and loungewear extends beyond bras and knickers as our customers here love a little pyjama set or cami.


If you’re a north Londoner.

Our Islington branch attracts a young and lively crowd who like a colourful and varied underwear drawer. It’s also yummy mummy central so our Cosabella maternity bras do very well here. Styles without underwire are getting increasingly popular and the average size here tends to be a c cup.


If you work in central London

Our SoHo branch is a hub for those in creative industries; model agencies, magazine editors and bloggers love this quirky branch nestled amongst the eclectic streets. Despite this arty streak our customers here like to stock up on the basics and are keen to bag a bargain where possible. They’re quite a trend lead bunch with colourful bright selling like hotcakes in the summer and darker pine green, burgundy and black performing better in the winter. Size wise small – medium tends to be the most popular option.


Browse our range of bras, knickers, sleepwear and more!

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  • This was my first Hollywood Wax and I was nervous. The reception staff were extremely helpful with my questions beforehand. Holly my waxing technician, was extremely friendly, helpful and really put me at ease. It hurt a little, but nothing to how I thought it was going to and it was over very quickly. Definitely will be coming back! Thank you to the whole team for a fantastic service!

  • Absolutely amazing wax with Martina today. The whole experience from Terri on reception to the treatment was fantastic and I cannot recommend this salon enough. Having recently undergone extensive surgery for Crohn’s disease, I was nervous for my first wax in a few years and Martina was just amazing she listened to me and made me feel totally relaxed and in safe hands. The wax they use is fantastic and you barely feel a thing. Can’t wait to come back!

  • My fourth wax at Strip and as always a positive experience! All the ladies are so lovely, professional and knowledgeable, doing whatever they can to ensure you get the best results and have the best experience – I could not recommend Strip enough! Can’t wait to go back again!

  • As it was my first waxing I was quite nervous. There was no need to be. The staff were friendly and professional. Eva put me at ease by explaining everything. She did an amazing treatment, virtually pain free. Will definitely be back. Thank you Eva and all the staff .

  • Amazing hot wax as always! I’ve been coming to Strip for ages now and even though I’ve moved away from the area, I always make the journey because it’s more than worth it for a top class wax and as pain free an experience as a hot waxing can be. All the staff are always lovely and welcoming. Thanks ladies!

  • I have been looking for a hair removal salon since leaving NYC. A lot of beauty salons use mediocre wax, however at Strip they use the proper black wax which is the best and most comfortable way to remove hair it is also super quick. Staff could not have been more friendly helpful and professional. I will definitely be returning to Strip!

  • I have been going to Strip Wax for years, and it never disappoints. They always do an excellent job, and make the experience as pain free as waxing allows. Staff are always really helpful, the rooms are gorgeous and they use great products. Would highly recommend.

  • Honestly the best intimate waxing in London. Quick and as pain-free as it’s gonna get. My favourite therapist is Luciana – she’s such a pro and makes the whole experience easy and stress-free.

  • Got a Brazilian here and it’s the most painless waxing experience I’ve ever had. Also very good wax job, and she really made me feel relaxed and comfortable too… which is not easy when you’re half naked getting waxed! Will def go back.

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